Synopses

THREE MINUTE CULTURE: Television: Michael Grade

NFA Catalogue

Which came first - television or the three-minute culture? An average news story lasts 90 seconds: the commercial breaks are around three minutes and viewers are switching channels approximately every ten minutes. But as our visual reactions get quicker and our attention span gets shorter - what will our television future look like? Michael Ignatieff talks to Chief Executive of Channel Four, Michael Grade.


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