Synopses

RIGHT TO REPLY: RIGHT TO REPLY[2000/04/21]

NFA Catalogue

v. was one of 20,000 people who turned up for an open audition for HOLLYOAKS and felt let down by the fact that all they were after was cheap publicity. intv Jo Hallows (Series Producer, Hollyoaks). v. Graham Forster asks if the fashion for aggressive interviews is for entertaining television rather than for information. comment from Ian Hargreaves (Professor of Journalism, Cardiff University). Followed by studio dicussion with Alex Thomson (Presenter, Channel Four News) and Nik Gowing (Presenter, BBC News 24) with GF and RB. v. David Lawton investigates the new ways advertisers have of attracting viewers' attention, i.e. interactive advertising and programme sponsorship. comment from Claire Beale (Acting Editor, Campaign), Paul Longhurst (Managing Director, Quantum New Media), Mick Desmond (Chief Executive, Granada Media Sales) The internet survey group, Right to Reply 500 were asked if they: [were] worried by advertiser-funded shows? 47% said yes, 53% said no. switch over [to avoid commercials]? 68% said yes, 32% said no. PRIDE OF BRITAIN AWARDS v. Ron Vaughan thought the decision to exclude the stories of six award winners from the programme was unfair and that the programme should be repeated in full.


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